Working closely with the py.rave team, I was responsible for shaping the complete visual identity of the py.cult event at Culteum Karlsruhe. The key challenge was to translate the theme of “fire” into a cohesive visual experience from animated banners and artist visuals on social media to live projections behind the DJs. The event’s name played on cult and Culteum, referencing techno as a modern cultural movement. The dark red and fiery color palette, inspired by heat, shadows, and the mystique of the night, created an immersive atmosphere that extended seamlessly across digital and on-site media.