For the Easy‑Well app, the challenge was to craft a unified and meaningful brand experience from the ground up: logo, corporate identity, app UI/UX and visual assets. All while deeply understanding the user’s journey toward mental wellness.

To tackle this, I held in-depth interviews with the client to uncover their values and goals, then translated those into a cohesive visual language: soft blue tones, generous white space and a minimalist aesthetic that supports calm, clarity and growth. I designed the logo and identity, built the interface and user flows, optimized imagery and edited visuals by hand to ensure every screen felt polished and purposeful. The result: an integrated brand and app ecosystem that feels consistent, approachable and emotionally engaging across all touch-points.