Case Study
advertising Customer Loyalty via Push
Animation
Concept
Storytelling
Character Design
Illustration
Project Overview
I created a short animated film to promote Let’s Push, highlighting the product’s key features through a human-centered and engaging story. I was responsible for the entire creative process, including character design, layout, storytelling, illustration, and animation.
Challenge & Approach
The main challenge was to craft a visually appealing and emotionally engaging story that clearly explained a technical product without using dialogue. I developed an abstract yet relatable narrative style that combines expressive motion, warm visuals, and human elements. This approach transforms the complex product features into an accessible and memorable experience, allowing viewers to connect emotionally with the brand.