The main challenge was to create an illustration style that felt playful and emotionally appealing to new parents while also working for print. In the app, each baby milestone is visualized through my custom artwork, turning moments of growth into charming, shareable memories. I created every illustration by hand in Procreate on a tablet, using soft shapes and gentle colors to convey warmth, care, and joy, ensuring a consistent and heartwarming visual experience across both digital and printed formats.