The main challenge was to develop a completely new brand and design system, including a corporate identity that works consistently across different media. Together with the project partners, I also created a new name and logo that would represent the brand’s values and visual direction.
The resulting design system combines white space, black lines, and green tones to create a modern and professional appearance with an artistic touch. The purity of white and green symbolizes sustainable energy, while the clean lines and sharp edges convey structure, clarity, and a contemporary feel across all platforms.