Case Study
Techno Collective Identity
Branding
Logo
Marketing
Management
Project Overview
I designed the logo for the py.rave techno collective in Karlsruhe, combining futuristic typography with bold visual elements. I created multiple logo variations for team and fan groups, applied the branding across merchandise, and supported a photoshoot with art direction, set design, and lighting. I also developed mockups and 3D animations for merchandise and produced internal visuals for logistics and team coordination.
Challenge & Approach
The challenge was to create a visual identity that resonated with both the team and the community while reflecting the energy of techno music and the collaborative spirit of the collective. I used the concept of a supersonic, fast, bold, and directed to convey the immersive experience of the events. Merchandise, 3D mockups, and photoshoots were integrated into the brand while internal visuals supported organization, logistics, and people management, ensuring a cohesive identity across all touchpoints.
